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Broken never looks good
How to prevent 'page not found' errors when having your site redesigned
“Page not found” (aka: 404) errors (like these) are annoying but beyond all else they’re terrible for the user experience, stopping visitors in their tracks and causing them to leave your site. Good luck getting them back. But since most 404 errors are the result of hasty website redesigns most of them are preventable — so do this before you launch your new site* and you’ll save some headaches, for yourself and your visitors.
* If your new site has already been launched, or if you’re just looking for ways to identify and fix those existing 404 errors (aka: headaches) this article has some good tips.
Step 1: Don’t assume your web folks have it handled…many web designers are notoriously bad at proactively addressing user experience issues (even obvious ones…
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