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How to prevent 'page not found' errors when having your site redesigned
“Page not found” (aka: 404) errors (like these) are annoying but beyond all else they’re terrible for the user experience, stopping visitors in their tracks and causing them to leave your site. Good luck getting them back. But since most 404 errors are the result of hasty website redesigns most of them are preventable — so do this before you launch your new site* and you’ll save some headaches, for yourself and your visitors.
* If your new site has already been launched, or if you’re just looking for ways to identify and fix those existing 404 errors (aka: headaches) this article has some good tips.
Step 1: Don’t assume your web folks have it handled…many web designers are notoriously bad at proactively addressing user experience issues (even obvious ones…
Recent Posts
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8 better ways to measure visitor engagement with Google Analytics
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How analytics can tell you what to write
March 31You publish content online – blogs, articles, videos, whitepapers. You keep it authentic, engaging, and valuable to consumers. But you also have goals of… More
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Reducing conversion costs isn’t sexy, but ROI is
February 19There are two ways to increase profitability: make more or spend less. Similarly there are really just two ways to get results from marketing:… More
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Why we don’t sell SEO
December 31Here we are in 2013 and rarely does a week go by that someone doesn’t contact us about SEO services. But we don’t sell… More
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Social media ROI vs. the value of your mom
December 12Some say it’s fruitless to try to definitively measure the ROI of social media, but HubSpot’s marketing scientist, Dan Zarrella, believes you can measure… More
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How to build a data-driven marketing team
November 29Marketing is going through a seismic shift in tools, methods, and approaches, and your marketing team isn’t keeping up. While creative, right-brain thinkers who… More
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Twitter vs. Yammer: micro-blogging for businesses
October 30Yammer is a new “micro-blogging” tool that won the top prize at the TechCrunch 50 conference in September, 2008. Twitter has garnered a… More
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8 better ways to measure visitor engagement with Google Analytics
May 07If you’re investing in the production of digital content (blogs, whitepapers, videos, or anything else you publish on your website) investing wisely means… More
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Google likes WordPress better than Joomla
November 09I saw some reports recently (in Google’s Webmasters Tools) that help me illustrate something I’ve believed for a while now – that WordPress… More