The perfect storm for the rise of marketing technology

Growth hackers and marketing technologists: the new marketing execs

• May 14 -
• Marketing

Entrepreneur Andrew Chen blogged recently that “coding and technical chops are now an essential part of being a great marketer.” We have called ourselves “marketing technologists,” but Chen’s term for the new tech-savvy marketers is “growth hackers,” who represent a cross between marketer and coder who look at the traditional question of“How do I get customers?” and answer with: “A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries.”

…all in an effort to determine what’s working. In short, this new breed of technical marketer has an engineering, not marketing background – skills that can be used to…

Read more