Comments on: Performance Marketing Acronyms

By: Avoid Getting Lost in the Details of Your New AdWords Campaign

Avoid Getting Lost in the Details of Your New AdWords Campaign — Tue, 14 Oct 2008 09:48:11 +0000

[...] But one big one is that they’ve packaged an incredibly sophisticated piece of pay-per-click (PPC) keyword bidding software in a reasonably simple user interface. But don’t let that [...]

By: The Verdict on Linkberry: Too Greedy With the Ads

The Verdict on Linkberry: Too Greedy With the Ads — Sat, 06 Sep 2008 06:43:07 +0000

[...] Linkberry will get a higher click through rate (CTR) with these in-your-face ads they’re using. They will also lose a lot of users who are more [...]

By: Is ‘Clickable.com’ Worth All the Sales Calls?

Is ‘Clickable.com’ Worth All the Sales Calls? — Tue, 19 Aug 2008 01:07:19 +0000

[...] of Clickable. But now that we are in the midst of our trial period of this Pay-Per-Click (PPC) ad management tool, we can provide a little more insight into the value of their service. There [...]

By: “We’re Not an Ad Network”

“We’re Not an Ad Network” — Fri, 04 Jan 2008 21:57:08 +0000

[...] are a ton of ad networks out there. One of them is bound to offer you what you want (CPA, CPC, etc.). A little more consolidation in the market probably wouldn’t hurt, but until [...]

By: Lawyers: Online Advertising Tip - Focus on Niche Sites « Reither Consulting

Lawyers: Online Advertising Tip - Focus on Niche Sites « Reither Consulting — Mon, 29 Oct 2007 23:52:26 +0000

[...] you in advance. Some websites offer this type of pricing as well, and call it Cost Per Thousand (CPM), but this old media pricing puts all the risk on the advertiser. The internet allows you to pay [...]

By: Citysearch PPC Service Has Long Way To Go « Reither Consulting

Citysearch PPC Service Has Long Way To Go « Reither Consulting — Sat, 15 Sep 2007 03:04:04 +0000

[...] accurate (the user reviews, that is, not the fluffy editorial reviews). I only wish their PPC advertising service could rise to the same [...]