We have repeatedly stressed the power of blogging to promote your business, and have more recently discussed the potential of “micro-blogging” tools (like Twitter) in attracting new business. Much has been debated about the value of these new micro-blogging platforms, and we’re running a few tests ourselves.
We recently started a Twitter (popular micro-blog platform) account for one of our clients, and have been updating it just a few times a week. Micro-blogs generally limit entries to 160 characters, so this literally take just seconds. In this case, our goal is to build a following by providing information about a specific topic that we think will be of interest to a targeted group of people. And by gaining their interest we hope they will be inclined to visit the client’s website.
We don’t include a URL linking back to the website in every ‘tweet’. Some of our tweets just include a quick blurb on a topic related to this particular website; some will include a link to other websites that have pertinent information; some will include a URL to the site we’re promoting. By mixing it up like this, it gives the Twitter page a more neutral and conversational feeling, and helps our percieved credibility.
Twitter (and other micro-blogging platforms) are certainly not the end-all be-all of internet marketing. In fact, there’s not really a concensus yet on whether micro-blogging is even appropriate for many markets. But there’s no denying the popularity of the tool – and for a marketers, any chance to put your brand in front of (possibly) millions of eyeballs – for free – is a chance worth exploring.
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