The US economy may be in a recession, but internet marketing is booming. Why? Because advertising on the web provides accountability and measurability. Now is the time to ask yourself: Are you online and ahead of the game? Or will you be playing catch up with your competitors?
Internet ad spending is up nearly 20% this year. General Motors alone is spending 50% of its $3 Billion budget on internet advertising. This is no fluke. Advertising on the internet is cheapter *and* more effective than offline advertising. Hell of a combo, huh?
Companies are shifting their advertising dollars to the most trackable and measureable media there is – the world wide web. And for the first time real questions about how well a particular advertising campaign is working can be answered with real numbers…which is why it’s called ‘performance marketing.’
What’s great for small businesses like yours is that you don’t need to have GM’s marketing budget to dip your toes in the water of internet marketing. Web advertising has among the lowest barriers to entry of any media. You can get started with $100/month or less. Another big plus.
So, go ahead, dip your toes or jump in head first. Summer might be over, but the water’s warm!
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