A while back we shared our initial impression of Clickable. But now that we are in the midst of our trial period of this Pay-Per-Click (PPC) ad management tool, we can provide a little more insight into the value of their service. There are probably some people for whom Clickable would be a worthwhile time investment, but we decided not to continue after our trial ended.
Once we started tracking our Yahoo, Google, and MSN Ad Center accounts with Clickable, they began monitoring our ad activity and automatically provided us with suggestions (via the Clickable account dashboard) on how we could improve our (admittedly low-volume) campaigns. This ‘suggestion’ feature would be more helpful to those who are new to search engine marketing and the different variables to consider when creating a successful campaign. The suggestions we got weren’t incredibly insightful, but they were little things that we may have otherwise missed. So, Clickable acted like another set of eyes on our account.
Another perk Clickable offers is their selection of graphical analysis tools. Although a few of their charts could use a little more color contrast for easier readability, they are customizable and refresh quickly when criteria are changed. The Clickable account dashboard is a great way to view all your different campaign results in one graph.
So those are the primary features we like about Clickable, but we want to quickly touch on some items that we think need some attention:
- Most ad copy elements are editable within Clickable, but some changes made directly within the search engine account can take 24 hours or more to be reflected in Clickable. In fact, I made a change to an ad copy’s destination URL in Google over a week ago, and the change is still not visible in my Clickable account.
- They have a very persistent sales team. I understand that their job is to make the sale, but when they call almost every day, it can be a little trying. Especially when we’ve already told them that e-mail is the best contact method (and I have yet to receive one e-mail from them).
Overall, I have to say that Clickable’s service is worth checking out if you manage multiple ad campaigns with different PPC engines. And with higher volume campaigns, I can only imagine the value of the service would be greater – just be prepared for the onslaught of phone calls from their sales team.
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Carolyn,
Many thanks for taking the time to try Clickable — AND share your experience. I’m sharing your post with our product, development, customer experience and sales teams, so we can improve. I can tell you nearly all of your product concerns are being addressed, and product feature interests enhanced. I’ll speak with our sales team on their persistence. Our goal is to simplify your life.
Finally, it would be our privilege if our product team could schedule a private feedback session with you to learn how we can become more relevant for more mature PPC marketers and skill levels — like you. We’re building fast and adding new features frequently (every 3-4 weeks), so we value your input.
Please let me know if we can connect offline. My email is mkalehoff at clickable dot com.
Many thanks,
Max Kalehoff
VP – Marketing
Clickable
Hi Max,
Thank you for your comment. I would be happy to participate in a private feedback session with your team and will be contacting you soon.
Thank you for getting in touch.