Comments on: Make ‘em Laugh and They’ll Stick Around http://r3r.com/blog/2008/make-em-laugh/ We use technology to help you connect more effectively with your audience, act on the most insightful data, and automate it all. Tue, 15 May 2012 17:30:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeremy Reitherhttp://r3r.com/blog/2008/make-em-laugh/comment-page-1/#comment-569 Jeremy Reither Mon, 15 Sep 2008 17:22:42 +0000 http://www.r3r.com/blog/?p=710#comment-569 Hi, Jimmy. Thanks for making the point that humor doesn't work for everyone. Some consumers do expect serious subjects to be treated with a serious tone.We should have pointed out that while we're talking about the humor Mozy uses in their newsletter, they do use a more matter-of-fact tone on the main pages of their website.But again, humor doesn't work for everyone. So, as Carolyn said above, use humor "if it’s appropriate" for your message. Let your customers be the judge! Hi, Jimmy. Thanks for making the point that humor doesn’t work for everyone. Some consumers do expect serious subjects to be treated with a serious tone.

We should have pointed out that while we’re talking about the humor Mozy uses in their newsletter, they do use a more matter-of-fact tone on the main pages of their website.

But again, humor doesn’t work for everyone. So, as Carolyn said above, use humor “if it’s appropriate” for your message. Let your customers be the judge!

]]> By: Jimmyhttp://r3r.com/blog/2008/make-em-laugh/comment-page-1/#comment-568 Jimmy Mon, 15 Sep 2008 16:23:29 +0000 http://www.r3r.com/blog/?p=710#comment-568 Whilst they are funny, they don't instill confidence for a business user. For a consumer this is fine but backing up my business mission critical data is a serious issue and these just make me wonder if the Mozy service is not suited to my needs as a business. Whilst they are funny, they don’t instill confidence for a business user. For a consumer this is fine but backing up my business mission critical data is a serious issue and these just make me wonder if the Mozy service is not suited to my needs as a business.

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