Light weight SEM campaign management tools
Since Ad:Tech in San Francisco (where I spent the bulk of my time evaluating marketing solutions for businesses) I came across a search engine marketing (SEM) tool to help manage multiple accounts across Google, Yahoo, and MSN (and others). Having a central tool to manage your pay per click (PPC) campaign is great in theory, but it’s a lofty goal to provide a useful layer on top of all those ad networks, so I’m skeptical that they can all deliver what they promise. but there are a ton out there.
Among the companies getting good buzz was Marin Software. Revenews gave them a good thumbs up earlier this year, too. But Marin is more of an enterprise solution (they require a minimum of $50k/month in ad spend). At the entry-level side of the market are these guys:
Referring again to that Revenews post, you’ll see in the comments that someone also recommended these:
