We recently published a multi-part series of posts about common search engine optimization (SEO) misconceptions. Here are a few of the biggest:
- SEO: Set It and Forget It: it requires more than just flipping a switch; SEO takes involvement from business operators
- SEO: the Quick Fix: when done correctly, the results of search engine optimization can be easy to sustain, but getting there takes time
- SEO: the #1 Ranking Guarantee: as much as you might want to believe the claims you’re seeing in your e-mail inbox, if it’s too good to be true, it probably is
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