Comments on: As Bing Closes in on Yahoo!, Search Engine Ad Prices Could Drop http://r3r.com/blog/2009/bing-closing-in-on-yahoo-for-the-title-of-2-search-engine/ R3R Consulting | Internet Marketing | Project Management | Lead Generation | Affiliate Marketing | Email Marketing Thu, 29 Jul 2010 14:14:39 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jeremy Reitherhttp://r3r.com/blog/2009/bing-closing-in-on-yahoo-for-the-title-of-2-search-engine/comment-page-1/#comment-9064 Jeremy Reither Tue, 22 Sep 2009 18:47:50 +0000 http://r3r.com/?p=3381#comment-9064 Microsoft didn't take long to tout these gains that Bing has made compared to other major search engines. Today they reached out to their adCenter clients and pointed out some benefits for advertisers on Bing. This is the exact email:Dear Jeremy,In this economy, good news is hard to come by. Despite this, we’ve seen positive results with Bing.™ In fact, Bing was the only major search engine to post growth in internet core searches from June to July. In addition, Bing Shopping market share has increased 169 percent since June.Many of our search marketing clients, including those using Bing cashback, are reaping the benefits from these increases: “Since Hewlett-Packard began using Bing cashback, we have seen an increase in qualified traffic resulting in higher click through rates and over 175% increase in conversion compared to our non-cashback conversion on Live Search.” – Page Hetzel, Interactive Marketing Manager, Hewlett-PackardWe’re working diligently to improve the search experience with new and innovative features that will help your audience make more informed decisions online. Just over the last several weeks, we’ve added several new features to help consumers get: - Easy answers with real-time Twitter results through 1-click access to celebrity, influential, blogger, or top twitterer pages. - A richer, more organized experience with Visual Search by allowing users to filter search results based on options of interest.Make sure your adCenter campaigns are taking advantage of the momentum and performance opportunities that Bing offers. Review your adCenter campaigns today.Sincerely, The Microsoft® Advertising Team Microsoft didn’t take long to tout these gains that Bing has made compared to other major search engines. Today they reached out to their adCenter clients and pointed out some benefits for advertisers on Bing. This is the exact email:

Dear Jeremy,

In this economy, good news is hard to come by. Despite this, we’ve seen positive results with Bing.™ In fact, Bing was the only major search engine to post growth in internet core searches from June to July. In addition, Bing Shopping market share has increased 169 percent since June.

Many of our search marketing clients, including those using Bing cashback, are reaping the benefits from these increases:

“Since Hewlett-Packard began using Bing cashback, we have seen an increase in qualified traffic resulting in higher click through rates and over 175% increase in conversion compared to our non-cashback conversion on Live Search.”
– Page Hetzel, Interactive Marketing Manager, Hewlett-Packard

We’re working diligently to improve the search experience with new and innovative features that will help your audience make more informed decisions online. Just over the last several weeks, we’ve added several new features to help consumers get:

- Easy answers with real-time Twitter results through 1-click access to celebrity, influential, blogger, or top twitterer pages.

- A richer, more organized experience with Visual Search by allowing users to filter search results based on options of interest.

Make sure your adCenter campaigns are taking advantage of the momentum and performance opportunities that Bing offers. Review your adCenter campaigns today.

Sincerely,
The Microsoft® Advertising Team

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