18

Nov

Tweet to Lead: Converting Your Twitter Followers to Leads Using Salesforce.com

Posted by: Jeremy Reither

Salesforce.com CRM software already offers robust “web to lead” functionality – built in with every version of Salesforce – that allows you to capture visitors’ information from your website. But with your diverse internet marketing efforts, what if you have other consumer contact points (like Twitter)? How do you convert those tweets to leads in Salesforce?

As part of the recently released Salesforce Service Cloud 2, “Salesforce for Twitter” is included for all new and existing Salesforce customers. Not only can you use the tool to monitor hashtags, keywords, and/or Twitter accounts — but these incoming Twitter messages can be integrated into the existing CRM system as business leads.

What this means is that you can then easily identify, track, and communicate directly with these leads to provide answers to their questions in your area of expertise, and keep abreast of problems that your product or service can solve. You can then track Twitter just as you do your other marketing avenues, thereby measuring the return on investment (ROI) of your Twitter interactions.

Twitter has, for many, been somewhat difficult to measure in terms of marketing value, compared to your other marketing avenues. For Twitter marketers – those running Salesforce.com anyway – this feature promises to be a huge step forward toward managing leads from Twitter marketing along side those from other marketing efforts.