Online Advertising and Its Impact on Web Design

If you ever wondered about how or why “display advertising,” works online, this article from SmashingMagazine.com is a great primer. Actually, it’s more than a primer – they cover some excellent details that any website owner or designer who wants to earn ad revenue should read.

The author start with topics like “Why do advertisers pay for ads?” and “What are advertisers paying for?”, and then gets into more nitty gritty details about options for “Layout and Spacing” of ads. Click the image to read more…

Display Ad Example

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