If you ever wondered about how or why “display advertising,” works online, this article from SmashingMagazine.com is a great primer. Actually, it’s more than a primer – they cover some excellent details that any website owner or designer who wants to earn ad revenue should read.
The author start with topics like “Why do advertisers pay for ads?” and “What are advertisers paying for?”, and then gets into more nitty gritty details about options for “Layout and Spacing” of ads.
I wish I had written the article myself, but I didn’t. Don’t worry, it’s still pretty good. 
Topics: internet advertising, web design
March 10th, 2009 at 10:52 am
thanks !! very helpful post!
May 15th, 2009 at 4:59 am
I feel that this post is very good, and that it is really helpful for those who want to find out how or why display advertising works online. This is a very detailed post.