07

Jan

“Your Baby is Ugly” – Email Titles That Oughtta Get Their Attention

Posted by: Jeremy Reither

by youtube.com/user/Neomage134

If you’re going to spend your time on email marketing, a key consideration is the title of each and every email. It’s the only part of the email that virtually every recipient sees…and the ability of that title to get a reader’s attention has a major impact on the percentage of recipients who actually open the email (versus ignoring it, deleting it, or marking it as spam). You can’t get your message across to your audience unless they open that email. The guys in the LinkedIn Online Lead Generation group know this…which is, I guess, why their latest announcement email went out with this title:

“Your Baby is Ugly…”

How’s that for an attention getter? I don’t even have a baby, and it stopped me in my tracks. I not only opened up the email, but here I am blogging about it. And I might even attend the webinar they’re promoting. Count that as 2 points for the guys who sent the email.

If you get the title right, and you get 20% more recipients to open your email, that’s a good thing. So, before you send out that next marketing email with a title like “Happy New Year” – try something a little more creative.

Note that these Online Lead Generation guys are marketing to other internet marketers like me, so an email title like this doesn’t come across as offensive, but out-of-the-box creative (They’re not talking about babies, literally. They’re talking about websites.) So, I might not recommend using this exact phrase in emails to your customers, but your customers do undoubtedly have a phrase that will stop them in their tracks, too. Find it, and you’re one step closer to striking email marketing gold.