“Your Baby is Ugly” – email titles that get their attention

• January 07 -
• Marketing

by youtube.com/user/Neomage134

Maybe the most important consideration in getting people to open your emails is the title. It’s one of the only parts of the email that virtually every recipient sees…and the ability of that title to get a reader’s attention has a major impact on the percentage of recipients who actually open it (versus ignoring it, deleting it, or marking it as spam). You can’t get your message across to your audience unless they open that email. The guys in the LinkedIn Online Lead Generation group know this…which is why their latest announcement email went out with this title:

“Your Baby is Ugly…”

How’s that for an attention getter? It stopped me in my tracks. I not only opened up the email, but here I am blogging about it. And maybe I’ll attend the webinar they’re promoting. Count that as 2 points for the guys who sent the email.

If you get the title right, and you get 20% more recipients to open your email, that’s a good thing. So, before you send out that next marketing email with a title like “Happy New Year” – try something a little more creative.

Note that these Online Lead Generation guys are marketing to other industry folks like me, so an email title like this doesn’t come across as offensive, but out-of-the-box creative (They’re not talking about babies, literally. They’re talking about websites.) So, I might not recommend using this exact phrase in emails to your customers. Finding the phrase that’s right for your audience is key.