Social CRM Adoption Survey62% of companies planning or implementing social media CRM technologies and processes
Marketing technologies have evolved to the point where they are able to collect intelligence gathered in social media conversations – either at a micro (personal) level or at a macro level (demographic) level. So not only can you now log the source of a new lead (ie: tie it back to a social media platform), but you may also be able to capture more information about individual leads’ online behaviors, interests and influencers – potentially valuable information to your sales team. This is why 62% of companies already have this specific combination of business process and technology – called social CRM – either planned, partially implemented, or fully implemented.
Social CRM, also known as Social Media Monitoring, is an emerging business process supported by a…
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