R3R | a Marketing technology agency in San Francisco » atlas solutions http://r3r.com We use technology to help you connect more effectively with your audience, act on the most insightful data, and automate it all. Tue, 22 May 2012 03:00:45 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Light weight SEM campaign management toolshttp://r3r.com/blog/2008/small-business-search-engine-marketing-tools/ http://r3r.com/blog/2008/small-business-search-engine-marketing-tools/#comments Fri, 25 Apr 2008 09:03:58 +0000 Jeremy Reither http://blog.reitherco.com/2008/04/25/small-business-search-engine-marketing-tools/ Since Ad:Tech in San Francisco (where I spent the bulk of my time evaluating marketing solutions for businesses) I came across a search engine marketing (SEM) tool to help manage multiple accounts across Google, Yahoo, and MSN (and others). Having a central tool to manage your pay per click (PPC) campaign is great in theory, but it’s a lofty goal to provide a useful layer on top of all those ad networks, so I’m skeptical that they can all deliver what they promise. but there are a ton out there.

Among the companies getting good buzz was Marin Software. Revenews gave them a good thumbs up earlier this year, too. But Marin is more of an enterprise solution (they require a minimum of $50k/month in ad spend). At the entry-level side of the market are these guys:

Referring again to that Revenews post, you’ll see in the comments that someone also recommended these:

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