Posts about ‘branding’
How do you define “owning your internet brand?” I’ll tell you how I define it – I define it as owning* all ten top spots on Google when someone searches for your brand or company name. That’s right – all ten (10). If you’re not #1, you certainly don’t own your online brand – no question [...] (more)
Picking the right domain name for your business website is critical, because changing your domain name (especially when it is also the name of your business) creates a ripple effect that’s hard to predict. We have done two major domain/business name changes recently (one for ourselves, and one for a client). Here are just some [...] (more)
Recently we enlisted a local graphic design agency to give us a fresh perspective on our logo for some new business cards – the result was the R3R logo you see at the top of this page. It’s simple; it’s memorable – that was the goal. We told the designers we wanted to make the [...] (more)
We have been promising a total website re-design here at R3R for a while now…to go along with the new name and new logo. Today we release the first peek at the new design…and a little about the thought that went into it. This blog has worked well for us, and we’re still big believers [...] (more)
ReitherCo was started in early 2007, with a single client, a couple internal projects, and a lot of ideas. Formed by solo consultant, the company has grown to include both part-and full-time staff and a network of preferred providers and contractors. The company’s service offerings have expanded to include web project management, affiliate program management, [...] (more)
Does a company logo seem like a trivial aspect of your brand? Think you can get away with some word processor-designed script font with your company name? Do you think a bad logo has any kind of impact on your company identity? If you’re going to put all that blood, sweat and tears into building [...] (more)
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