Posts about ‘conversions’
Twitter has, for many months now, been touted as a powerful marketing tool that enables businesses and marketers to get their message in front of potentially thousands of targeted viewers with remarkably little effort, and a surprisingly high return on investment. But is this use of Twitter as a marketing platform ultimately going to lead [...] (more)
As of the writing of this post, we’re in the middle of re-designing this website. We showed you the first draft of the re-design, and shared it with some trusted colleagues as well. Our revision process always moves a little slower on internal projects like this one because we only work on it in our [...] (more)
That old saying “keep it simple stupid” is my old standby when it comes to a lot of things in life – including marketing, believe it or not. So I was always a little skeptical of those animated people videos that appear at the bottom of some websites these days – thinking they must really [...] (more)
With the proliferation of link farms, parked domains, and shoddy affiliate marketing sites that offer visitors no insight on the products and/or services being promoted, it’s no wonder web users are quick to click the ‘back’ button on their browser when they sense that a website is merely driving them to merchant sites. People (buyers) [...] (more)
So you want to launch a paid search (a.k.a.: pay-per-click (PPC)) marketing campaign? It’s really not that hard to kick one off. Really…anyone can do it. The challenge is in geting a positive return on your investment (ROI). Obviously you want to be sure that if you stand to profit $5 from the sale of [...] (more)
Conventional wisdom tells us that customers like to see logos on your website that assure them that your site is secure and legitimate. Putting aside, for a second, the benefit that some of these services offer in terms of site evaluation and security, what they’re really selling is customer confidence. I’d venture that 90%+ of [...] (more)
Facebook
RSS
Twitter