Posts about ‘email marketing’
Imagine your word of mouth advertising on steroids…minus, uh, the adverse health effects A business owner asked me recently why his business should consider increasing their internet marketing spend if they were “doing quite well” on word of mouth alone. Initially I answered the question with another question(s): What exactly do you mean by ‘doing [...] (more)
If you’re going to spend your time on email marketing, a key consideration is the title of each and every email. It’s the only part of the email that virtually every recipient sees…and the ability of that title to get a reader’s attention has a major impact on the percentage of recipients who actually open [...] (more)
As I was writing a recent blog post, poking fun at yet another poorly executed email marketing message, I started to feel a little guilty. Just a little. It’s so easy to pick on the guys who are going about it all wrong, but hey, at least they’re trying. And although there’s plenty to be [...] (more)
Jul
Verio Is a Huge Web Hosting Company, but They Haven’t Mastered Email Marketing
Posted by: Jeremy Reither
Let’s say, for the sake of this story, that Verio is a fairly large web hosting company. And let’s agree that they have enough resources to put together a reasonably compelling integrated marketing campaign. If that were the case, wouldn’t you think that Verio’s integrated marketing efforts might cover email marketing? I would hope so. [...] (more)
We have repeatedly discussed our experiences with email marketing providers VerticalResponse and Constant Contact, but those two leading providers aren’t the only players in the low price point – there are other popular providers worth checking out as well. And if price is a primary concern of yours, there are several more affordable options. Some [...] (more)
Jun
Create More Professional Looking Customer Surveys Easily with Constant Contact
Posted by: Carolyn Young
We recently evaluated the pricing of the survey offered by email marketing service providers VerticalResponse and Constant Contact – and now, after doing a trial of both products, we have found that the customization options in Constant Contact’s ListenUp! survey product are far superior to those of VerticalResponse. Want to poll your clients, but want to [...] (more)
May
Vertical Response’s Calendar Makes Viewing Your Email Marketing Timeline a Snap
Posted by: Carolyn Young
Even though we regularly use Vertical Response to manage and send our email marketing campaigns, I had never actually clicked on the ‘Calendar’ tab in their interface’s main menu – until recently. Their calendar feature is actually a pretty nifty tool that offers users the ability to view campaign history and scheduling at a glance. But we [...] (more)
Apr
Constant Contact’s Learning Center is a Great Resource for New E-mail Marketers
Posted by: Carolyn Young
There is a large number of small business owners that are trying to cut costs by spearheading their own e-mail marketing campaigns. For many, it can be very overwhelming, especially for those who are not the most computer savvy. Thankfully, there are many options out there and Constant Contact’s Learning Center is a great place [...] (more)
Apr
Do you know the single best tool to broadcast your message online? Is it Twitter? AdWords? a Blog? an e-Book? Mass Email? Facebook? Should you start your own Social Network? Well as much as I would like to tell you there’s some silver bullet…there just isn’t (anyone who tells you different is either delusional, or [...] (more)
Mar
Vertical Response Sets a Good Example for Business-to-Customer Communication
Posted by: Carolyn Young
It seems that most people working within the internet marketing arena now have some sort of social networking presence, or are at least doing what they can to maintain interaction with their customer base. Vertical Response (the email markeing service provider) is a good example of this since not only are they on Facebook, Twitter and [...] (more)
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