14

Oct

Avoid Getting Lost in the Details of Your New AdWords Campaign

Posted by: Jeremy Reither

There’s a reason AdWords is Google’s biggest money maker. Well there are a lot of reasons. But one big one is that they’ve packaged an incredibly sophisticated piece of pay-per-click (PPC) keyword bidding software in a reasonably simple user interface. But don’t let that interface fool you – there’s much more to it than initially [...] (more)

14

Jan

SEM vs. SEO

Posted by: Donald Stuart

Search Engine Marketing (SEM) is one of the many different techniques used for Internet Marketing. Specifically, it is a form of Internet Marketing that tries to increase the visibility of web pages in Search Engine Result Pages (SERPs). Search Engine Optimization (SEO) is the act of carrying out activities within and outside of your website [...] (more)