23

Apr

What You Need to Know About Your Small Business’ Search Engine ‘Findability’

Posted by: Jeremy Reither

The internet marketing industry term for getting your website “found” on the search engines is search engine marketing (SEM). But if you’re a small business owner, you might not care so much about industry terms as you do about the bottom line. If that sounds like you, then Heather Lutze’s new new book, titled The Findability [...] (more)

10

Jul

Google Finally Shares Actual Search Volume Numbers With the Rest of Us

Posted by: Jeremy Reither

For anyone doing business online, it’s important to know what “keywords” or “key phrases” to focus on when building or marketing your website. These terms are what people are searching for. On the internet, if you know what people are searching for, you know how to attract them to your website. Google’s Keyword Tool has [...] (more)