Blog Archives
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Social media and search marketing, the lines are blurred
July 26Recent industry studies indicate that search engine rankings are measurably affected by social media activity. The undeniable fact is that search and social media…
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Study Says Facebook Shares Strongly Influence Google Rankings
May 31Businesses that have been building presences on Facebook have, for the most part, been doing so without knowing definitively whether all the effort being…
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Behavioral Targeting: Ads That Follow Your Audience
August 20Behavioral Targeting (BT) – the practice of directing advertising at users whose online activities suggest an interest in a specific product or service –…
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Search is Becoming More Social, Advertisers Stand to Benefit
August 10It’s well known that social media is enjoying unprecedented popularity, but Facebook’s recent success in launching its own unique social version of search (where…
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As Bing Closes in on Yahoo!, Search Engine Ad Prices Could Drop
September 19Regardless of what you think of Microsoft and its products (granted, not everyone is a fan of the goliath), their new serch engine, Bing…
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Don’t Google it, Bing it: Microsoft May Be Changing the Game of Online Marketing
June 05Google may be the 800 pound gorilla in the search market right now, but there’s a new prodigy in town. The current king of…
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Search Engine Optimization: the #1 Ranking Guarantee
November 25This is part one in a series of posts that we hope will help our readers better understand search engine optimization (SEO), by first…
Avoid Getting Lost in the Details of Your New AdWords Campaign
October 14There’s a reason AdWords is Google’s biggest money maker. Well there are a lot of reasons. But one big one is that they’ve packaged…
Google Chrome: Another Google Domination?
September 02As I was catching up on my weekend Tweets, I came across one that mentioned the launch of the new Google Chrome web browser…
OpenX Has Me Looking at Google Like Big Brother
April 01I’m generally a big fan of Google’s small business product offerings. Not only because of their very reasonable price tags (i.e.: free or cheap)…