Posts about ‘Google’
Behavioral Targeting (BT) – the practice of directing advertising at users whose online activities suggest an interest in a specific product or service – is one of the hottest trends in online advertising today. User interest can be gauged using existing technologies that track a user’s activity online, over time. This information can be used [...] (more)
It’s well known that social media is enjoying unprecedented popularity, but Facebook’s recent success in launching its own unique social version of search (where sites are ranked by ‘likes,’ not links), has forced search engine providers to respond more aggressively to this now direct threat to their own core businesses. Social media has always struggled [...] (more)
Regardless of what you think of Microsoft and its products (granted, not everyone is a fan of the goliath), their new serch engine, Bing, is winning over the hearts and mice of a certain segment of internet users. If this trend continues, this could lead to downward pressure on ad prices, as well as a [...] (more)
Jun
Don’t Google it, Bing it: Microsoft May Be Changing the Game of Online Marketing
Posted by: Jeremy Reither
Google may be the 800 pound gorilla in the search market right now, but there’s a new prodigy in town. The current king of all search engines handles about a quarter billion searches per day, and for the vast majority of those, it does its job well: it delivers relevant search results, quickly, and in [...] (more)
May
Blown Away: Google’s New ‘Wave’ Tool May Just Revolutionize Online Communication
Posted by: Jeremy Reither
On Wednesday Google announced a new product they’re planning to launch later this year – called Wave – which they sort of implied has the ability to replace email as the most dominant form of communication on the internet. Let me repeat that – they think that with this new tool they can make email [...] (more)
Search engines are kind of boring utilities, huh? What if you could invent a search engine that made the search experience more interactive and offered the utility that everyone needs, but made the experience more entertaining and engaging? Well, you might be on to something, but we may have been beaten to the punch on this [...] (more)
This is part one in a series of posts that we hope will help our readers better understand search engine optimization (SEO), by first understanding what it’s NOT. Beware that ever-tempting top search engine ranking guarantee. If you’re getting e-mails from internet marketing firms guaranteeing that they can get your website into the top positions [...] (more)
There’s a reason AdWords is Google’s biggest money maker. Well there are a lot of reasons. But one big one is that they’ve packaged an incredibly sophisticated piece of pay-per-click (PPC) keyword bidding software in a reasonably simple user interface. But don’t let that interface fool you – there’s much more to it than initially [...] (more)
The other day I was patting Linkberry on the back for having put together a cool little utility that offers users a way to organize their favorite web links on a ‘start page.’ So what if they had a few ads over on the side – they weren’t in the way. But the second I [...] (more)
As I was catching up on my weekend Tweets, I came across one that mentioned the launch of the new Google Chrome web browser. I am already a fan of most things Google, so I clicked on the link in the Tweet and started downloading. The download ran seamlessly and Chrome was up and running [...] (more)
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