Posts about ‘internet marketing’
A “lip dub” video (below), produced by a university student film crew for a retirement community in Michigan recently clocked over a million views on YouTube in just one month. The popular video generated interest from local and national TV and print media, resulting in levels of notoriety the retirement community never anticipated. Think about [...] (more)
Recent industry studies indicate that search engine rankings are measurably affected by social media activity. The undeniable fact is that search and social media are growing ever more intertwined, but according to eMarketer, about 70% of top brands don’t manage their Facebook page to account for its impact on search at all. Google, the search [...] (more)
After more than a decade in the corporate marketing mix, is business blogging experiencing a 2nd wave of adoption? A recent survey (PDF) by HubSpot of over 600 American marketers, business owners and executives revealed that companies are still jumping on the corporate blogging bandwagon in droves – and, more importantly, many of them are [...] (more)
Businesses that have been building presences on Facebook have, for the most part, been doing so without knowing definitively whether all the effort being put into social media is having a real impact on their search engine rankings. But a recent study from SEOmoz indicates that the correlation specifically between Facebook “Likes” or “Shares” and [...] (more)
If ever there was a magic marketing ingredient that creates consumer trust, it’s the testimonial. No matter how artfully you describe your services, it’s not going to be as convincing as a legitimate testimonial from a previous client. But for some reason so many SMB service firms fail to provide them on their websites. Not [...] (more)
Among what Retail Info Systems News (RIS) considers the the top nine retailers in social media, there is not a single retailer that qualifies as a stand-out on more than one of the top three social media sites (Facebook, Twitter, and YouTube). Even with their deep pockets these companies haven’t attained leadership levels of success [...] (more)
Behavioral Targeting (BT) – the practice of directing advertising at users whose online activities suggest an interest in a specific product or service – is one of the hottest trends in online advertising today. User interest can be gauged using existing technologies that track a user’s activity online, over time. This information can be used [...] (more)
Jul
Re-Visiting Keywords – the Most Important Part of Your Search Marketing Campaign
Posted by: Dan Cawrey
Have you ever thrown a bunch of money at an unsuccessful Google AdWords (search engine marketing (SEM)), campaign? Don’t be embarrassed, because businesses do this on a daily basis. Thinking that they have found a marketing goldmine, business owners will often throw good money after bad at an SEM campaign without the necessary up-front planning. [...] (more)
Imagine your word of mouth advertising on steroids… In a healthy way A business owner asked me recently why his business should consider increasing their internet marketing spend if they were “doing quite well” on word of mouth alone. Initially I answered the question with another question(s): What exactly do you mean by ‘doing quite [...] (more)
Apr
What Your Local 10 O’Clock News Team Can Tell You About How to Market Your Services
Posted by: Jeremy Reither
How many times have you heard a newscaster (or any non-expert) describe your industry’s services to a lay audience in a way that made you think, well that’s not actually the way it is? That’s because they’re trying to dumb down your offering into a 10-second spot to explain it to the consumer. Kind of [...] (more)
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