Posts about ‘internet marketing’
If you’re going to spend your time on email marketing, a key consideration is the title of each and every email. It’s the only part of the email that virtually every recipient sees…and the ability of that title to get a reader’s attention has a major impact on the percentage of recipients who actually open [...] (more)
Nov
Tweet to Lead: Converting Your Twitter Followers to Leads Using Salesforce.com
Posted by: Jeremy Reither
Salesforce.com CRM software already offers robust “web to lead” functionality – built in with every version of Salesforce – that allows you to capture visitors’ information from your website. But with your diverse internet marketing efforts, what if you have other consumer contact points (like Twitter)? How do you convert those tweets to leads in [...] (more)
I saw some reports recently (in Google’s Webmasters Tools) that help me illustrate something I’ve believed for a while now – that WordPress is simply a more search engine friendly content management system (CMS) than Joomla. If you aren’t familiar with the differences between WordPress and Joomla, just know that choosing the CMS to run your [...] (more)
There are professions that are, for the most part, well enough understood by most people that a member of that profession can – at a cocktail party, for example – in just a few words, state what he does for a living and people just kind of get it. Then there are the rest of us…those [...] (more)
We all know that Google is a major player (if not ‘the major’ player) in search engines and that a significant contributor to a website’s success is how well it is ranked in Google’s search results. While it may be challenging to get your company name or website ranked “organically” for certain terms, there are [...] (more)
As I was writing a recent blog post, poking fun at yet another poorly executed email marketing message, I started to feel a little guilty. Just a little. It’s so easy to pick on the guys who are going about it all wrong, but hey, at least they’re trying. And although there’s plenty to be [...] (more)
Jul
Verio Is a Huge Web Hosting Company, but They Haven’t Mastered Email Marketing
Posted by: Jeremy Reither
Let’s say, for the sake of this story, that Verio is a fairly large web hosting company. And let’s agree that they have enough resources to put together a reasonably compelling integrated marketing campaign. If that were the case, wouldn’t you think that Verio’s integrated marketing efforts might cover email marketing? I would hope so. [...] (more)
Twitter has, for many months now, been touted as a powerful marketing tool that enables businesses and marketers to get their message in front of potentially thousands of targeted viewers with remarkably little effort, and a surprisingly high return on investment. But is this use of Twitter as a marketing platform ultimately going to lead [...] (more)
Jul
Buy the Product Featured in That New Music Video…Before the Video is Even Over
Posted by: Jeremy Reither
Years ago marketers talked about the possibility of consumers interacting with videos and shows they watch by pointing to the screen to get more information about the products featured, like the clothes the actors wear. Well, a company called Clikthrough is actually making that happen. Very cool. But I predict the road to profitability is [...] (more)
If you’re decidedly non-technical you may never have noticed those letters at the end of some web page URL’s (you know, .php, .asp, .html – they’re called extensions). And believe it or not, as a website user, you’re not really missing anything. As far as your website visitors are concerned those extensions actually serve no [...] (more)
