Posts about ‘internet marketing’
Among what Retail Info Systems News (RIS) considers the the top nine retailers in social media, there is not a single retailer that qualifies as a stand-out on more than one of the top three social media sites (Facebook, Twitter, and YouTube). Even with their deep pockets these companies haven’t attained leadership levels of success [...] (more)
Behavioral Targeting (BT) – the practice of directing advertising at users whose online activities suggest an interest in a specific product or service – is one of the hottest trends in online advertising today. User interest can be gauged using existing technologies that track a user’s activity online, over time. This information can be used [...] (more)
Jul
Re-Visiting Keywords – the Most Important Part of Your Search Marketing Campaign
Posted by: Dan Cawrey
Have you ever thrown a bunch of money at an unsuccessful Google AdWords (search engine marketing (SEM)), campaign? Don’t be embarrassed, because businesses do this on a daily basis. Thinking that they have found a marketing goldmine, business owners will often throw good money after bad at an SEM campaign without the necessary up-front planning. [...] (more)
Imagine your word of mouth advertising on steroids…minus, uh, the adverse health effects A business owner asked me recently why his business should consider increasing their internet marketing spend if they were “doing quite well” on word of mouth alone. Initially I answered the question with another question(s): What exactly do you mean by ‘doing [...] (more)
Apr
What Your Local 10 O’Clock News Team Can Tell You About How to Market Your Services
Posted by: Jeremy Reither
How many times have you heard a newscaster (or any non-expert) describe your industry’s services to a lay audience in a way that made you think, well that’s not actually the way it is? That’s because they’re trying to dumb down your offering into a 10-second spot to explain it to the consumer. Kind of [...] (more)
If you’re going to spend your time on email marketing, a key consideration is the title of each and every email. It’s the only part of the email that virtually every recipient sees…and the ability of that title to get a reader’s attention has a major impact on the percentage of recipients who actually open [...] (more)
Nov
Tweet to Lead: Converting Your Twitter Followers to Leads Using Salesforce.com
Posted by: Jeremy Reither
Salesforce.com CRM software already offers robust “web to lead” functionality – built in with every version of Salesforce – that allows you to capture visitors’ information from your website. But with your diverse internet marketing efforts, what if you have other consumer contact points (like Twitter)? How do you convert those tweets to leads in [...] (more)
I saw some reports recently (in Google’s Webmasters Tools) that help me illustrate something I’ve believed for a while now – that WordPress is simply a more search engine friendly content management system (CMS) than Joomla. If you aren’t familiar with the differences between WordPress and Joomla, just know that choosing the CMS to run [...] (more)
There are professions that are, for the most part, well enough understood by most people that a member of that profession can – at a cocktail party, for example – in just a few words, state what he does for a living and people just kind of get it. Then there are the rest of [...] (more)
We all know that Google is a major player (if not ‘the major’ player) in search engines and that a significant contributor to a website’s success is how well it is ranked in Google’s search results. While it may be challenging to get your company name or website ranked “organically” for certain terms, there are [...] (more)
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