Posts about ‘keywords’
Jul
Re-Visiting Keywords – the Most Important Part of Your Search Marketing Campaign
Posted by: Dan Cawrey
Have you ever thrown a bunch of money at an unsuccessful Google AdWords (search engine marketing (SEM)), campaign? Don’t be embarrassed, because businesses do this on a daily basis. Thinking that they have found a marketing goldmine, business owners will often throw good money after bad at an SEM campaign without the necessary up-front planning. [...] (more)
When you speak your customers’ language it’s so much easier to sell. The challenge is that when you’re an expert on something, and you’re trying to sell that something, there’s a good chance your customers aren’t as familiar with it as you are, and may use different words to describe it than you do. That [...] (more)
Apr
What You Need to Know About Your Small Business’ Search Engine ‘Findability’
Posted by: Jeremy Reither
The internet marketing industry term for getting your website “found” on the search engines is search engine marketing (SEM). But if you’re a small business owner, you might not care so much about industry terms as you do about the bottom line. If that sounds like you, then Heather Lutze’s new new book, titled The Findability [...] (more)
When you’re writing marketing material, service descriptions, or product descriptions – whether it’s for use offline or online – you know it’s important to use the right keywords. The difference online is that those keywords need to be “right” for the search engines as well as for your human readers. Until search engines learn to [...] (more)
There’s a reason AdWords is Google’s biggest money maker. Well there are a lot of reasons. But one big one is that they’ve packaged an incredibly sophisticated piece of pay-per-click (PPC) keyword bidding software in a reasonably simple user interface. But don’t let that interface fool you – there’s much more to it than initially [...] (more)
Jul
For anyone doing business online, it’s important to know what “keywords” or “key phrases” to focus on when building or marketing your website. These terms are what people are searching for. On the internet, if you know what people are searching for, you know how to attract them to your website. Google’s Keyword Tool has [...] (more)
About a month ago you would have had a hell of a time finding the Proof:Positive Consulting website on Google, no matter how hard you searched. Although they had been online for nearly 9 years, the website was completely static, and unchanged since it was first built. The search engines considered this business’ website outdated [...] (more)
Search Engine Marketing (SEM) is one of the many different techniques used for Internet Marketing. Specifically, it is a form of Internet Marketing that tries to increase the visibility of web pages in Search Engine Result Pages (SERPs). Search Engine Optimization (SEO) is the act of carrying out activities within and outside of your website [...] (more)
Search Engine Optimization (SEO) as defined on Wikipedia is “the process of improving the volume and quality of traffic to a website from search engines via natural search results for targeted keywords.” In other words, SEO is the act of carrying out activities within and outside of your website to ensure a better placement in [...] (more)
So you want to launch a paid search (a.k.a.: pay-per-click (PPC)) marketing campaign? It’s really not that hard to kick one off. Really…anyone can do it. The challenge is in geting a positive return on your investment (ROI). Obviously you want to be sure that if you stand to profit $5 from the sale of [...] (more)
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