Posts about ‘lead generation’
Oct
Corporate websites among the best sources for B2B leads, most companies not fully capitalizing
Posted by: K. McKinney
The corporate website is second only to personal referrals as a source of leads. This was the finding of a recent study by Demandbase and Focus Research. Still, surprisingly few companies take full advantage - with marketing automation and lead nurturing - of the leads generated through their corporate websites. Companies do spend significant time and money [...] (more)
Oct
Studies Indicate Social Media & Search Marketing, 2 Tools That Work Well Together
Posted by: Carrie G.
Social media’s whiz-bang-cool factor can sometimes make companies forget about their actual marketing communications goals. All the “marketing is no longer a monolog, but a dialog” stuff is impressive, because it means companies can easily communicate directly with consumers, but effective business use of social media should still help a company achieve its marketing goals. [...] (more)
Sep
For any remaining doubters regarding whether social media has the ability to contribute to a business’ bottom line, a recent eMarketer article (via Hubspot) highlighted how the use of two social media outlets greatly increased the volume of monthly sales leads for small and medium sized businesses (SMB’s). The effective use of Twitter led to [...] (more)
Yes, there are quite a few people who haven’t quite bought into the idea that a website can be a good source of leads for their service business. And even those who believe that although there are customers to be found online are not fully convinced that the lead quality (how well they convert, compared [...] (more)
If you use Salesforce.com to manage your customer relationships, and one of the goals of your website is to capture lead information (contact info for prospective clients or buyer), then you should definitely consider using Salesforce’s Web-to-Lead form. It’s a standard feature included with all versions* of Salesforce.com, but it’s surprising how many of their [...] (more)
We have been promising a total website re-design here at R3R for a while now…to go along with the new name and new logo. Today we release the first peek at the new design…and a little about the thought that went into it. This blog has worked well for us, and we’re still big believers [...] (more)
Mar
Sometimes Shady World of ‘Lead Generation’ Now Has its Very Own Conference
Posted by: Jeremy Reither
Lead Generation on the web (or ‘Lead Gen’ for short) is, in essence, the practice of enticing website users to give you their personal information online. Lead gen sites come in various types, such as: Debt Reduction: LowerMyBills.com Credit Card Applications: CreditCards.com Insurance Quotes: NetQuote.com Business Opportunities (aka: Biz Opp): BizOpp.com Many are legitimate, and [...] (more)
Overview: As a web business consultant and web project manager it’s no surprise that the one question I get more than any other is “how much will my website cost?” And invariably – unless I’m already intimately familiar with the customer’s business and requirements – my answer is a qualified “it depends.” But what follows [...] (more)
One of the beauties of the online marketplace is relative youth and wild west mentality. On the other hand, for those of us who have worked in big business or even for those who have been burned by fraud (and promptly protected by our banks), we know there is something to be said for standard [...] (more)
Conventional wisdom tells us that customers like to see logos on your website that assure them that your site is secure and legitimate. Putting aside, for a second, the benefit that some of these services offer in terms of site evaluation and security, what they’re really selling is customer confidence. I’d venture that 90%+ of [...] (more)
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