09

Sep

Studies Show SMB’s Using Social Media as an Effective Lead Generation Tool

Posted by: Carrie G.

For any remaining doubters regarding whether social media has the ability to contribute to a business’ bottom line, a recent eMarketer article (via Hubspot) highlighted how the use of two social media outlets greatly increased the volume of monthly sales leads for small and medium sized businesses (SMB’s). The effective use of Twitter led to [...] (more)

17

Aug

Building Blocks of Social Media – The Fine Art of Listening

Posted by: Carrie G.

You may have heard before that you should listen, not just talk (i.e. push your products and services) when using social media. But what does that mean? You should be listening for what exactly? And, how does this all relate to your business goals? Put simply, you should be listening to what your potential clients [...] (more)