Posts about ‘merchants’
As I was writing a recent blog post, poking fun at yet another poorly executed email marketing message, I started to feel a little guilty. Just a little. It’s so easy to pick on the guys who are going about it all wrong, but hey, at least they’re trying. And although there’s plenty to be [...] (more)
In the world of affiliate marketing, where “affiliate” websites promote the products and services of other “merchants” for a commission, some of those merchants lay down strict rules about how their products and services can be promoted (i.e.: no using trademarked terms, no promising free gifts (incentivising), etc.). The problem for affiliates is that often [...] (more)
This is by no means breaking news. But I heard so much last week about the fact that New York state was implementing a sales tax for web affiliates, the topic warranted a ‘summary’ post here. Basically, doing affiliate business in New York just got a whole lot harder – even impossible for some, as [...] (more)
As I mentioned in an earlier post, I first came across IndexTools at SES San Jose ’07. The guy working their booth seemed to be very knowledgeable about their product; even enthusiastic about it. Turned out he (Dennis Mortensen) was a co-founder and COO, so I guess he should be knowledgeable and enthusiastic. A couple [...] (more)
Jul
For website publishers the most important part of their job is producing [quality] content for their website(s). I put ‘quality’ in brackets because many publishers, unfortunately, consider quality optional. Many others produce quality content for their websites by employing professional writers and researchers, or by writing on a subject about which they are personally passionate. [...] (more)
Conventional wisdom tells us that customers like to see logos on your website that assure them that your site is secure and legitimate. Putting aside, for a second, the benefit that some of these services offer in terms of site evaluation and security, what they’re really selling is customer confidence. I’d venture that 90%+ of [...] (more)
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