Posts about ‘salesforce’

Salesforce.com CRM software already offers robust “web to lead” functionality – built in with every version of Salesforce – that allows you to capture visitors’ information from your website. But with your diverse internet marketing efforts, what if you have other consumer contact points (like Twitter)? How do you convert those tweets to leads in [...] (more)

I have been a Salesforce.com user since 2005 – a huge proponent of its on-demand customer relationship management (CRM) solution. But if there was a single feature I have always wished they had, it was the ability to create recurring Tasks and Events. You know, like a reminder to email your top customers on the [...] (more)

If you use Salesforce.com to manage your customer relationships, and one of the goals of your website is to capture lead information (contact info for prospective clients or buyer), then you should definitely consider using Salesforce’s Web-to-Lead form. It’s a standard feature included with all versions* of Salesforce.com, but it’s surprising how many of their [...] (more)

The holidays and New Year’s are rapidly approaching. Most will agree that the only task more daunting that getting your holiday shopping done is getting your holiday cards out before the end of the year. One reason it can be so stressful is because you don’t have your contacts organized properly. I may not send [...] (more)

We discussed our initial experiences with configuring Responsys with Salesforce a few months ago, but since Responsys is no longer listed in Salesforce’s AppExchange we thought you might be interested in another service we currently use. We recently began using VerticalResponse for AppExchange (for Salesforce) to keep in touch with periodic e-mails to some Salesforce [...] (more)

Introduction to the Service… One of my recent responsibilities as Salesforce Administrator was to integrate our already existing Responsys account with Salesforce. Our goal was to have the ability to send high quality emails to our Salesforce contacts as well as have better statistics and tracking within Salesforce. We wanted our salespeople to have access [...] (more)

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Jun


At Ad:Tech in San Francisco I spent a good deal of time interviewing e-mail service providers (ESP’s) and narrowing down the field for a client who plans to embark on what is considered a low-volume e-mail marketing campaign (fewer than 50,000 e-mails a month). Below are some of the vendors I interviewed and evaluated, and [...] (more)