Posts about ‘search engine marketing’
Businesses that have been building presences on Facebook have, for the most part, been doing so without knowing definitively whether all the effort being put into social media is having a real impact on their search engine rankings. But a recent study from SEOmoz indicates that the correlation specifically between Facebook “Likes” or “Shares” and [...] (more)
Oct
Studies Indicate Social Media & Search Marketing, 2 Tools That Work Well Together
Posted by: Carrie G.
Social media’s whiz-bang-cool factor can sometimes make companies forget about their actual marketing communications goals. All the “marketing is no longer a monolog, but a dialog” stuff is impressive, because it means companies can easily communicate directly with consumers, but effective business use of social media should still help a company achieve its marketing goals. [...] (more)
Jul
Re-Visiting Keywords – the Most Important Part of Your Search Marketing Campaign
Posted by: Dan Cawrey
Have you ever thrown a bunch of money at an unsuccessful Google AdWords (search engine marketing (SEM)), campaign? Don’t be embarrassed, because businesses do this on a daily basis. Thinking that they have found a marketing goldmine, business owners will often throw good money after bad at an SEM campaign without the necessary up-front planning. [...] (more)
I saw some reports recently (in Google’s Webmasters Tools) that help me illustrate something I’ve believed for a while now – that WordPress is simply a more search engine friendly content management system (CMS) than Joomla. If you aren’t familiar with the differences between WordPress and Joomla, just know that choosing the CMS to run [...] (more)
Regardless of what you think of Microsoft and its products (granted, not everyone is a fan of the goliath), their new serch engine, Bing, is winning over the hearts and mice of a certain segment of internet users. If this trend continues, this could lead to downward pressure on ad prices, as well as a [...] (more)
We all know that Google is a major player (if not ‘the major’ player) in search engines and that a significant contributor to a website’s success is how well it is ranked in Google’s search results. While it may be challenging to get your company name or website ranked “organically” for certain terms, there are [...] (more)
As I was writing a recent blog post, poking fun at yet another poorly executed email marketing message, I started to feel a little guilty. Just a little. It’s so easy to pick on the guys who are going about it all wrong, but hey, at least they’re trying. And although there’s plenty to be [...] (more)
Apr
What You Need to Know About Your Small Business’ Search Engine ‘Findability’
Posted by: Jeremy Reither
The internet marketing industry term for getting your website “found” on the search engines is search engine marketing (SEM). But if you’re a small business owner, you might not care so much about industry terms as you do about the bottom line. If that sounds like you, then Heather Lutze’s new new book, titled The Findability [...] (more)
In the world of affiliate marketing, where “affiliate” websites promote the products and services of other “merchants” for a commission, some of those merchants lay down strict rules about how their products and services can be promoted (i.e.: no using trademarked terms, no promising free gifts (incentivising), etc.). The problem for affiliates is that often [...] (more)
Jul
For anyone doing business online, it’s important to know what “keywords” or “key phrases” to focus on when building or marketing your website. These terms are what people are searching for. On the internet, if you know what people are searching for, you know how to attract them to your website. Google’s Keyword Tool has [...] (more)
Facebook
RSS
Twitter