Posts about ‘search engine optimization’
A “lip dub” video (below), produced by a university student film crew for a retirement community in Michigan recently clocked over a million views on YouTube in just one month. The popular video generated interest from local and national TV and print media, resulting in levels of notoriety the retirement community never anticipated. Think about [...] (more)
Recent industry studies indicate that search engine rankings are measurably affected by social media activity. The undeniable fact is that search and social media are growing ever more intertwined, but according to eMarketer, about 70% of top brands don’t manage their Facebook page to account for its impact on search at all. Google, the search [...] (more)
Businesses that have been building presences on Facebook have, for the most part, been doing so without knowing definitively whether all the effort being put into social media is having a real impact on their search engine rankings. But a recent study from SEOmoz indicates that the correlation specifically between Facebook “Likes” or “Shares” and [...] (more)
Jul
Re-Visiting Keywords – the Most Important Part of Your Search Marketing Campaign
Posted by: Dan Cawrey
Have you ever thrown a bunch of money at an unsuccessful Google AdWords (search engine marketing (SEM)), campaign? Don’t be embarrassed, because businesses do this on a daily basis. Thinking that they have found a marketing goldmine, business owners will often throw good money after bad at an SEM campaign without the necessary up-front planning. [...] (more)
Whether you know it or not, some of your customers are quickly evaluating the trustworthiness of your website and your company (compared to your competitors) based on Google’s PageRank (PR) – the zero to 10 ranking scale Google applies to all web pages. In the absence of other criteria, it’s actually an easy way for [...] (more)
Dec
Google Says a Slow Site Could Hurt Your Search Rankings. Test Your Page Speed.
Posted by: Jeremy Reither
The time it takes for your website to load used to be considered just a usability issue…a nuisance that perhaps your visitors didn’t like, but that search engines didn’t pay particular attention to. That slow loading site might have been a pain to use, but page speed wouldn’t have directly affected search engine rankings. Today, [...] (more)
I saw some reports recently (in Google’s Webmasters Tools) that help me illustrate something I’ve believed for a while now – that WordPress is simply a more search engine friendly content management system (CMS) than Joomla. If you aren’t familiar with the differences between WordPress and Joomla, just know that choosing the CMS to run [...] (more)
I was contacted today by a guy who was nice enough to point out a broken link on this website. Very cool of him (thanks, Tim). After I sent Tim a thank you email he replied with a question about finding a good overseas (inexpensive) service provider who can help with search engine optimization (SEO), [...] (more)
We all know that Google is a major player (if not ‘the major’ player) in search engines and that a significant contributor to a website’s success is how well it is ranked in Google’s search results. While it may be challenging to get your company name or website ranked “organically” for certain terms, there are [...] (more)
As I was writing a recent blog post, poking fun at yet another poorly executed email marketing message, I started to feel a little guilty. Just a little. It’s so easy to pick on the guys who are going about it all wrong, but hey, at least they’re trying. And although there’s plenty to be [...] (more)
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