Posts about ‘search engines’
It’s well known that social media is enjoying unprecedented popularity, but Facebook’s recent success in launching its own unique social version of search (where sites are ranked by ‘likes,’ not links), has forced search engine providers to respond more aggressively to this now direct threat to their own core businesses. Social media has always struggled [...] (more)
Regardless of what you think of Microsoft and its products (granted, not everyone is a fan of the goliath), their new serch engine, Bing, is winning over the hearts and mice of a certain segment of internet users. If this trend continues, this could lead to downward pressure on ad prices, as well as a [...] (more)
Jun
Don’t Google it, Bing it: Microsoft May Be Changing the Game of Online Marketing
Posted by: Jeremy Reither
Google may be the 800 pound gorilla in the search market right now, but there’s a new prodigy in town. The current king of all search engines handles about a quarter billion searches per day, and for the vast majority of those, it does its job well: it delivers relevant search results, quickly, and in [...] (more)
Apr
What You Need to Know About Your Small Business’ Search Engine ‘Findability’
Posted by: Jeremy Reither
The internet marketing industry term for getting your website “found” on the search engines is search engine marketing (SEM). But if you’re a small business owner, you might not care so much about industry terms as you do about the bottom line. If that sounds like you, then Heather Lutze’s new new book, titled The Findability [...] (more)
You don’t have to be a sports fan to get what they were talking about on TechCrunch in Nov ’08 when they said Twitter had experienced their “hockey stick moment.” The micro-blogging tool had really started to catch fire around that time – even CNN had started promoting it on air. The Twitter user base has [...] (more)
Search engines are kind of boring utilities, huh? What if you could invent a search engine that made the search experience more interactive and offered the utility that everyone needs, but made the experience more entertaining and engaging? Well, you might be on to something, but we may have been beaten to the punch on this [...] (more)
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