Posts about ‘small businesses’
Jun
80% of Americans Use the Internet, but Only 44% of Small Businesses Have Websites
Posted by: Jeremy Reither
The vast majority of American customers are online, so why do so few of the businesses that serve them have any internet presence at all? Lots of consumers; relatively little competition among businesses. If that doesn’t spell opportunity for you SMB’s – especially those serving local markets – I don’t know what does. According to [...] (more)
Yes, there are quite a few people who haven’t quite bought into the idea that a website can be a good source of leads for their service business. And even those who believe that although there are customers to be found online are not fully convinced that the lead quality (how well they convert, compared [...] (more)
Apr
What You Need to Know About Your Small Business’ Search Engine ‘Findability’
Posted by: Jeremy Reither
The internet marketing industry term for getting your website “found” on the search engines is search engine marketing (SEM). But if you’re a small business owner, you might not care so much about industry terms as you do about the bottom line. If that sounds like you, then Heather Lutze’s new new book, titled The Findability [...] (more)
I was scrolling through my Google Reader subscriptions and saw an article mentioning the customer relationship manager (CRM) called BatchBook, which is designed specifically for small business owners. Since I’m always interested in new tools that help out the small business sector, I decided to take a closer look to see how this CRM differs [...] (more)
Picking the right domain name for your business website is critical, because changing your domain name (especially when it is also the name of your business) creates a ripple effect that’s hard to predict. We have done two major domain/business name changes recently (one for ourselves, and one for a client). Here are just some [...] (more)
In an earlier post, I mentioned a few tools that I’m evaluating for managing pay per click (PPC) search engine marketing (SEM) campaigns. On cost alone, Clickable turns out to be the most reasonable. They target small clients and agencies with modest budgets…so, I thought I’d start with their product. But this post isn’t about [...] (more)
Since Ad:Tech in San Francisco – where I spent the bulk of my time looking for great marketing solutions for small businesses – I’ve been spending some more time evaluating some of those solutions. One of the products I was looking for was a search engine marketing (SEM) tool to help manage multiple accounts across [...] (more)
Using a free-mail account for your business e-mail is like handing out hand-written business cards. Sure, it’ll work, but does that mean you should do it? E-mail is by far the most common form of business communication, so it makes sense that you should put your best foot forward during e-mail communications. Aside from buying [...] (more)
Looking for the About Us page? This is an old blog post about our blog, rather than about R3R. The R3R (previously ReitherCo) Blog is where we regularly sound off about tips for and lessons-learned from doing business online. We own and/or operate a number of e-businesses, both for ourselves and for our clients – [...] (more)
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