Posts about ‘social media’
Among what Retail Info Systems News (RIS) considers the the top nine retailers in social media, there is not a single retailer that qualifies as a stand-out on more than one of the top three social media sites (Facebook, Twitter, and YouTube). Even with their deep pockets these companies haven’t attained leadership levels of success [...] (more)
You may have heard before that you should listen, not just talk (i.e. push your products and services) when using social media. But what does that mean? You should be listening for what exactly? And, how does this all relate to your business goals? Put simply, you should be listening to what your potential clients [...] (more)
The only way to be successful at online reputation management (ORM), is to routinely monitor what is being posted on blogs, Twitter, Facebook, Yelp, etc. about your firm and personnel, and then to respond. Benefits of responding to negative comments include pushing those comments into search engine obscurity with your own more creditable content (which [...] (more)
It’s well known that social media is enjoying unprecedented popularity, but Facebook’s recent success in launching its own unique social version of search (where sites are ranked by ‘likes,’ not links), has forced search engine providers to respond more aggressively to this now direct threat to their own core businesses. Social media has always struggled [...] (more)
Slow, but Growing Adoption It’s no big secret that law firms are, as businesses go, among the most conservative service business – especially when it comes to adopting new technologies. And that includes internet marketing. So even though there is increasing participation among lawyers in social media and search marketing, participants still represent a small [...] (more)
Feb
How to Link Your Existing Social Networking Accounts to Your Newest One, Google Buzz
Posted by: Jeremy Reither
Putting Google Buzz to Work If you thought LinkedIn and Facebook were enough of a time drain, and that there was no reason for you to get on Twitter just yet, then you’re probably just plain annoyed that Google launched their own Twitter-like platform called Buzz yesterday. Add it to the endless list of other [...] (more)
Nov
Tweet to Lead: Converting Your Twitter Followers to Leads Using Salesforce.com
Posted by: Jeremy Reither
Salesforce.com CRM software already offers robust “web to lead” functionality – built in with every version of Salesforce – that allows you to capture visitors’ information from your website. But with your diverse internet marketing efforts, what if you have other consumer contact points (like Twitter)? How do you convert those tweets to leads in [...] (more)
Twitter has, for many months now, been touted as a powerful marketing tool that enables businesses and marketers to get their message in front of potentially thousands of targeted viewers with remarkably little effort, and a surprisingly high return on investment. But is this use of Twitter as a marketing platform ultimately going to lead [...] (more)
Apr
Creating a Social Network Might Be Great for Business, but Who’s Going to Run the Thing?
Posted by: Jeremy Reither
With all the free and inexpensive social network packaged solutions available now – like Ning and BuddyPress (and literally dozens of others) - building a basic social network doesn’t have to be all that big of an investment – right? Well, let’s talk about that for a second. Creating the network infrastructure may be easier than ever, but [...] (more)
By now, if you haven’t heard of Twitter then you probably don’t spend a lot of time on the internet, watching TV, or listening to the radio. It seems that it is inescapable these days – even my 86 year old great-uncle is on Twitter! Along with the micro-blogging tool’s rising popularity, there comes an [...] (more)
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