Posts about ‘social media’
Oct
62% of companies planning or implementing social media CRM technologies and processes
Posted by: K. McKinney
Marketing technologies have evolved to the point where they are able to collect intelligence gathered in social media conversations – either at a micro (personal) level or at a macro level (demographic) level. So not only can you now log the source of a new lead (ie: tie it back to a social media platform), [...] (more)
A “lip dub” video (below), produced by a university student film crew for a retirement community in Michigan recently clocked over a million views on YouTube in just one month. The popular video generated interest from local and national TV and print media, resulting in levels of notoriety the retirement community never anticipated. Think about [...] (more)
Recent industry studies indicate that search engine rankings are measurably affected by social media activity. The undeniable fact is that search and social media are growing ever more intertwined, but according to eMarketer, about 70% of top brands don’t manage their Facebook page to account for its impact on search at all. Google, the search [...] (more)
After more than a decade in the corporate marketing mix, is business blogging experiencing a 2nd wave of adoption? A recent survey (PDF) by HubSpot of over 600 American marketers, business owners and executives revealed that companies are still jumping on the corporate blogging bandwagon in droves – and, more importantly, many of them are [...] (more)
Businesses that have been building presences on Facebook have, for the most part, been doing so without knowing definitively whether all the effort being put into social media is having a real impact on their search engine rankings. But a recent study from SEOmoz indicates that the correlation specifically between Facebook “Likes” or “Shares” and [...] (more)
Oct
Studies Indicate Social Media & Search Marketing, 2 Tools That Work Well Together
Posted by: Carrie G.
Social media’s whiz-bang-cool factor can sometimes make companies forget about their actual marketing communications goals. All the “marketing is no longer a monolog, but a dialog” stuff is impressive, because it means companies can easily communicate directly with consumers, but effective business use of social media should still help a company achieve its marketing goals. [...] (more)
Sep
In a recent post about testimonials, I touched upon how consumers assign a high value to other consumers’ reviews and testimonials – more so than any other type of advertising, online or traditional. But in complex services industries, such as medical and legal, many practitioners have shied away from review websites due to the fact [...] (more)
Now that the “Old Spice Guy” campaign has been officially retired (the Old Spice Guy having been replaced by NFL star Ray Lewis in the latest OldSpice YouTube video), enough time has passed to measure results and see what ideas can be taken from this award winning campaign and applied to your own marketing efforts. [...] (more)
Sep
For any remaining doubters regarding whether social media has the ability to contribute to a business’ bottom line, a recent eMarketer article (via Hubspot) highlighted how the use of two social media outlets greatly increased the volume of monthly sales leads for small and medium sized businesses (SMB’s). The effective use of Twitter led to [...] (more)
Among what Retail Info Systems News (RIS) considers the the top nine retailers in social media, there is not a single retailer that qualifies as a stand-out on more than one of the top three social media sites (Facebook, Twitter, and YouTube). Even with their deep pockets these companies haven’t attained leadership levels of success [...] (more)
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