Posts about ‘social media’
Feb
How to Link Your Existing Social Networking Accounts to Your Newest One, Google Buzz
Posted by: Jeremy Reither
Putting Google Buzz to Work If you thought LinkedIn and Facebook were enough of a time drain, and that there was no reason for you to get on Twitter just yet, then you’re probably just plain annoyed that Google launched their own Twitter-like platform called Buzz yesterday. Add it to the endless list of other social [...] (more)
Nov
Tweet to Lead: Converting Your Twitter Followers to Leads Using Salesforce.com
Posted by: Jeremy Reither
Salesforce.com CRM software already offers robust “web to lead” functionality – built in with every version of Salesforce – that allows you to capture visitors’ information from your website. But with your diverse internet marketing efforts, what if you have other consumer contact points (like Twitter)? How do you convert those tweets to leads in [...] (more)
Twitter has, for many months now, been touted as a powerful marketing tool that enables businesses and marketers to get their message in front of potentially thousands of targeted viewers with remarkably little effort, and a surprisingly high return on investment. But is this use of Twitter as a marketing platform ultimately going to lead [...] (more)
Apr
Creating a Social Network Might Be Great for Business, but Who’s Going to Run the Thing?
Posted by: Jeremy Reither
With all the free and inexpensive social network packaged solutions available now – like Ning and BuddyPress (and literally dozens of others) - building a basic social network doesn’t have to be all that big of an investment – right? Well, let’s talk about that for a second. Creating the network infrastructure may be easier than ever, but [...] (more)
By now, if you haven’t heard of Twitter then you probably don’t spend a lot of time on the internet, watching TV, or listening to the radio. It seems that it is inescapable these days – even my 86 year old great-uncle is on Twitter! Along with the micro-blogging tool’s rising popularity, there comes an [...] (more)
Apr
Consumers Will Give Their Email and Twitter Names for a Chance to Win an iPod Touch
Posted by: Carolyn Young
So, I was visiting the Mozy blog today, and I read that they are promoting a ‘Guess the Prize’ Contest where participants can win an iPod Touch. What’s interesting is that people qualify to win the iPod Touch by guessing what an even bigger prize is – and they find clues to what this big prize is [...] (more)
Mar
Vertical Response Sets a Good Example for Business-to-Customer Communication
Posted by: Carolyn Young
It seems that most people working within the internet marketing arena now have some sort of social networking presence, or are at least doing what they can to maintain interaction with their customer base. Vertical Response (the email markeing service provider) is a good example of this since not only are they on Facebook, Twitter and [...] (more)
“Social media” – it’s kind of catch-all term used to describe interactive internet technologies like Twitter, Digg, YouTube, Facebook, blogs, etc. The question is, what value does social media offer to businesses promoting their brands or products online? Internet marketers answer variations of that question every day – but I’ve never heard anyone articulate it quite like Gary [...] (more)
It’s no surprise that companies are cutting costs during these tough economic times. Whether it makes sense or not, marketing expenses are often first to go since they are perceived as the most disposable. Some business owners consider themselves in a position where they can rely on their existing client base, and don’t need to [...] (more)
Affiliate Summit West 2009 was in Las Vegas again, and as we’ve already mentioned, the show was much improved over last year’s AffSum East 2008. Here are a few lingering thoughts about the conference’s high-points. We arrived in time to see the keynote by Gary Vaynerchuk. If any speaker is going to pump you up after [...] (more)
