Posts about ‘website analytics’
When you speak your customers’ language it’s so much easier to sell. The challenge is that when you’re an expert on something, and you’re trying to sell that something, there’s a good chance your customers aren’t as familiar with it as you are, and may use different words to describe it than you do. That [...] (more)
There’s a reason AdWords is Google’s biggest money maker. Well there are a lot of reasons. But one big one is that they’ve packaged an incredibly sophisticated piece of pay-per-click (PPC) keyword bidding software in a reasonably simple user interface. But don’t let that interface fool you – there’s much more to it than initially [...] (more)
There are a number of reasons why you might want to know how much “traffic” your competitors’ websites are getting – not the least of which are competitive analysis or just plain curiosity. So, which website-ranking sites are best? And how reliable are they? Let’s take a quick look at the answers to these questions, [...] (more)
“Boost your site’s traffic” claims are about as abundant as “get rich quick” and “lose weight now” schemes these days. There’s always someone willing to take your money for promises of increases website traffic. I’ve met a lot of the so-called magic workers at industry trade shows, and it can be difficult to sort out [...] (more)
I’m generally a big fan of Google’s small business product offerings. Not only because of their very reasonable price tags (i.e.: free or cheap) but because the services themselves are just plain good. See: Google Analytics and Google Apps as two great examples. So, naturally I was excited when Google announced their new Ad Manager [...] (more)
<< Business Website Cost (Part 5): The Backbone of Your Site Additional Factors to Consider that May Affect the Cost of Your Website Project: by flickr.com/sgw Number of Pages: An easy way to measure the size of a website – which is closely related to cost of production – is the number of pages. Consider [...] (more)
Google Webmaster Tools is a free tool that offers a large number of features which every person operating a website should use. As the name implies, the tools are for webmasters, but even if you’re not the HTML guru who manages your website, you’ll probably find the “Statistics for Top Search Queries” feature interesting. This [...] (more)
As I mentioned in an earlier post, I first came across IndexTools at SES San Jose ’07. The guy working their booth seemed to be very knowledgeable about their product; even enthusiastic about it. Turned out he (Dennis Mortensen) was a co-founder and COO, so I guess he should be knowledgeable and enthusiastic. A couple [...] (more)
Any Search Engine Optimization guru will tell you that quality inbound links are the key to gaining page rank and search engine status. There’s no denying it. But you might want to spend a little time on a strategy that’s also been known to transfer Page Rank well: internal linking (or linking from one page [...] (more)
I don’t know how many people go to seminars like SES San Jose just to talk to the vendors/exhibitors. I imagine quite a few, but when I did just that on the 3rd day of this year’s show (Aug. 22), it sure seemed like most of the 6,000 attendees must have been in one of [...] (more)
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