Posts about ‘writing’
Some people might not notice incorrectly phrased sentences, misspellings, or typos. But personally, I find it distracting. Whether you’re a grammar stickler or not, when you write for your business blog be aware that some of your customers may be sensitive to the old lessons we learned in school. So, if your company style is [...] (more)
When you’re writing marketing material, service descriptions, or product descriptions – whether it’s for use offline or online – you know it’s important to use the right keywords. The difference online is that those keywords need to be “right” for the search engines as well as for your human readers. Until search engines learn to [...] (more)
Sounds like a tupperware commercial, huh? But just like putting Tuesday’s leftovers in the fridge keeps you from having to go grocery shopping for another day, your website’s content is what grants it longevity. Let it sit too long, and search engines and visitors alike will just lose interest. The idea is to keep visitors [...] (more)
We’ll be writing a series of posts with tips to improve your blog, which we hope you’ll find useful if you are looking at a blog as a significant vehicle for your online business (or if the blog IS your online business). In the most general sense, blogs are all about content. But sometimes it [...] (more)
Jul
For website publishers the most important part of their job is producing [quality] content for their website(s). I put ‘quality’ in brackets because many publishers, unfortunately, consider quality optional. Many others produce quality content for their websites by employing professional writers and researchers, or by writing on a subject about which they are personally passionate. [...] (more)
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