Posts about ‘youtube’
Sep
Viral videos don’t have to be all kittens and car crashes. Air multipliers will work, too.
Posted by: K. McKinney
Racking up 1.8 million views in 17 months, Dyson – the vacuum cleaner manufacturer – demonstrated that even videos about air fans can go viral. By showcasing their new product in a way that average Joe/Jane could easily visualize their technical achievement, consumers became interested – intrigued even – and wanted to know more. And [...] (more)
A “lip dub” video (below), produced by a university student film crew for a retirement community in Michigan recently clocked over a million views on YouTube in just one month. The popular video generated interest from local and national TV and print media, resulting in levels of notoriety the retirement community never anticipated. Think about [...] (more)
If ever there was a magic marketing ingredient that creates consumer trust, it’s the testimonial. No matter how artfully you describe your services, it’s not going to be as convincing as a legitimate testimonial from a previous client. But for some reason so many SMB service firms fail to provide them on their websites. Not [...] (more)
Among what Retail Info Systems News (RIS) considers the the top nine retailers in social media, there is not a single retailer that qualifies as a stand-out on more than one of the top three social media sites (Facebook, Twitter, and YouTube). Even with their deep pockets these companies haven’t attained leadership levels of success [...] (more)
If you want a stellar example of the use of social media (the term used to describe websites that invite users to collaborate and share), look no further than www.JonasBrothers.com. They’ve taken the best of the web and used it for their own purposes – to spread their brand virally (oh yeah…and to make money [...] (more)
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