Blog Archives
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Viral videos don’t have to be all kittens and car crashes. Air multipliers will work, too.
September 01Racking up 1.8 million views in 17 months, Dyson – the vacuum cleaner manufacturer – demonstrated that even videos about air fans can go…
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What your grandparents can teach you about online video marketing
August 18A “lip dub” video (below), produced by a university student film crew for a retirement community in Michigan recently clocked over a million views…
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The Future of Testimonials in Marketing Service Businesses Online
September 07If ever there was a magic marketing ingredient that creates consumer trust, it’s the testimonial. No matter how artfully you describe your services, it’s…
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There is Not One Retailer to Be Considered a Leader in Social Media
September 02Among what Retail Info Systems News (RIS) considers the the top nine retailers in social media, there is not a single retailer that qualifies…
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The Jonas Brothers Do Social Media Right
September 02If you want a stellar example of the use of social media (the term used to describe websites that invite users to collaborate and…