Sounds like you’re asking if there is one “right way” to structure a marketing analytics department within your organization. Just as there’s no cookie cutter approach to which department should “own” an organization’s website (should it be marketing? should it be IT?), there’s no one way to structure an effective marketing analytics department. It’s highly dependent on how the organization’s other related departments are structured. There are, however, some things that help marketing analytics professionals be more effective within their respective organizations.

At the top of the list: having effective cross-team communications between dependent departments (especially marketing and IT).

The business intelligence gleaned from web analytics, for example, is of no use to a marketing department if they can’t effectively work with the technical team to effectively implement their learnings.

Likewise, the technical team (whether IT or a sub-team under marketing) won’t be able to make business-focused technical recommendations unless they are privy to key marketing objectives and analytics.

This is why cross-team integration is probably one of the top critical requirements for an effective marketing analytics professional or department.

Thanks

But thanks for your input and for defending Joomla. Every story has at least two sides.

Your article just provides misinformation. Starting with the title. I tried to address this in a manner you apparently don’t like. My apologies.

Although I like anecdotes the point that joomla tends to be less popular nowadays doesn’t back up your article/title. Besides that you compare 2 complete different pieces of software. WordPress is mainly aimed at blogging, joomla is a broader type of software. This might explain the popularity…(if you mainly blog yes go wordpress)

But to get back to – as you say – this outdated article. Crawl speed depends on structure(html) and the amount of header requests, nothing more nothing less. This Solely depends on the template/module overwrites that are being used.

I really suggest you have a look at and bring to practise the link I gave and test your “hypothesis” again. Point being, use the right tool (software) for the right situation, and don’t get tricked thinking joomla is a priori slower and thus less cool or whatever you want to call it. Both pieces of software are great if you use them what that are meant for.

You sure are paying a lot of attention to that anecdotal chart, which is such a small piece of the overall argument. When I wrote this post in 2009 (!) I was merely stating that WordPress handled more of the things required for “good SEO” than Joomla did right out of the box. Google’s Matt Cutts agreed with me then, and probably still does now.

Here’s another anecdotal chart. Check out the popularity of WordPress vs. Joomla over the past several years. Is it coincidental that Joomla’s popularity has been falling since 2009?
http://www.google.com/trends/?q=joomla,+wordpress

This chart you present solely depends on the template that is being used. The few milliseconds that are required for both cms to load the index.php is pretty much the same. A good optimized template should perform just as well on both joomla and wordpress cms. That said, most templates are offered as a multi purpose template that includes a lot of features one doesn’t need. For instance Mootools, it’s included by default but most templates don’t even use it.

If you want to speed up your website than fix your template, compress files, cache, combine header requests (i.e. use sprites), and don’t listen to the author of this non article. The chart presented doesn’t even have measurements that say something useful. Besides that Its not the amount of kilobytes that makes a website slow (to a certain degree ofcourse). its the amount of header requests.

have a look here:
http://developer.yahoo.com/performance/rules.html

and please alter your article that states you were bad informed and had no idea what you were talking about