Insurance agency consulting

Setting your agency apart

There’s money to be made in online insurance – which is why the internet is flooded with half baked insurance websites. Following the herd is easy, but if you want a website that sets your agency or brokerage apart from the competition, we can help. We’ve been working with insurance agents marketing their services online for years.

Web Presence

It’s not only the first impression of your brand online, it can be critical to the success of your lead generation campaigns. Your website must be friendly, functional and easy to use, and trustworthy looking. Our packages include:

• Top notch design: No templates or cheap knock-offs; only original designs that represent your brand.
• Customized content management system (CMS): Minimize website maintenance costs and update website content easily.
• Engaging customer service forms: Reduce service calls, and handle customer queries online.
• High converting quote and lead capture forms: Let visitors submit their contact information to you immediately.

Lead generation

Get visitors to your site, and get them to engage by (a) calling your phone number, (b) submitting a contact form, or (c) filling out a quote request form. Proven methods for attracting prospects in your competitive market include:

• Local search engine marketing: Google, Yahoo, and Bing receive millions of insurance related searches a day, and we have long lists of keywords that offer a better return on investment than the ones your competitors are using.
• Content marketing: Publish information for prospective clients so they can find you online. Build search engine rankings and establish your agency as a subject matter expert.

Return on investment

We aim to build a relationship with you and your business, and help you succeed well after your new web presence is launched. We continually monitor your successes, identify opportunities for improving conversions at every level of the goal funnel, and work to maximize your return on investment.

• Monthly reports: we’ll send you a monthly report showing your site’s top keywords/terms, site traffic, and number of leads generated.
• Monitor response and close ratios: we closely follow the analytics data from your marketing campaigns and your website to constantly improve visitor interactions and conversion rates; we can even help streamline the handling of internet leads, improve follow up procedures.
• Consulting: this is more than just web design, we’re working to increase website traffic, and improve conversions – you are retaining expert consultants dedicated to your success.