E-mail Marketing

Grow Customer Relationships: Grow Your Business

E-mail marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, e-mail marketing can help you build trust – the foundation of all successful business relationships.

E-mail offers a number of benefits over many other marketing methods:

  • Low cost: Unlike traditional marketing, there are no printing, mailing or media expenses – making e-mail much less costly than direct mail, print advertising or telemarketing.
  • Proactivity: E-mail delivers your message directly to customers or the prospects who have asked to receive your messages and offers. You don’t have to wait for someone to visit your website or find your ad.
  • Relationship-building: E-mail lets you communicate the value of your offerings, demonstrate your success and build your position as an authority. Recipients can respond immediately by replying, visiting your site or calling.
  • Targetability: You can send different messages to different types of customers or prospects, including tailoring messages to specific individuals.
  • Flexibility: Real time results let you see who is responding to what parts of your message, so that you can revise your message as needed.

E-mail marketing can build long-lasting relationships with your customers that can help grow your business over time. When considering the full impact this type of communication can have, it is helpful to think in terms of moving your prospects and customers through three stages:

  1. Make a Connection
  2. Nurture the Relationship
  3. Build Trust

NOTE: The 4th stage is converting the prospects to customers, and that actually occurs after the e-mail entices the prospect to visit your website. R3R can help you develop your offers and convert more prospects into customers as well – and complete that 4th stage.

The challenge is in executing those four stages – and that is where we can help. If you’d like to see how R3R can help you with e-mail marketing, please contact us today.