Content marketing

Quality, relevant, well organized content is what customers are searching for, and while video is growing in popularity, the written word is still the primary way in which web content is consumed. In addition to working with your in-house and 3rd party content producers to develop and syndicate original, compelling content for your brand, we develop processes for disseminating that content to reach targeted audiences online.The science of content architecture, defining organizational taxonomies, and measuring the impact of blogging efforts are areas of specialty for us.

the art of discovering what consumers want and need to know, and the science of delivering it to them in an engaging, compelling, and measurable way

Blogging

In addition to providing search engine benefits, producing regular, relevant blog posts, providing useful and timely information to your web site visitors is one of the best ways to build a reputation for expertise in your business niche.

Social media conversations

Shift your social media strategy from the one-way broadcasting model to the two-way customer conversation model, and your brand will build credibility and a rabid following.

Article syndication

Your customers have questions, and you have the answers. So beyond publishing content on your own website you can leverage the reach of 3rd party content platforms – credible, niche-relevant sites – to get your expertise in front of consumers wherever they are.

Press release syndication

Take control of your press by releasing your own announcements, and put your press releases in front of the press and targeted consumers. Your company’s major achievements are stories waiting to be told, and press releases are one way to get press outlets to tell those stories for you.