Salesforce.com | marketing + sales

Your CRM is built to capture leads, automate lead follow-up, close more deals, and maximize the effectiveness of your marketing.

The CRM software you’re already using to reduce manual processes associated with managing your customer relationships and the guess work associated with your sales processes can also be customized to automate and track the value of your marketing efforts.

Simplify your weekly reports. Do away with tracking in Excel. Enable sales and marketing staff to work together, while executives gain access to real-time information about results.

Marketing & sales support

Demand generation & lead management: Capture website visitors’ contact information in Salesforce and fold those prospects right into your follow-up process.

Email marketing: Create segmented lists of leads & contacts for targeted email and direct mail communications. Then measure the results of campaigns with in real-time via custom reports and dashboards.

Google AdWords: Seamlessly track search marketing campaigns and other outreach activities, along with the resulting ROI, right within Salesforce.