Search Engine Marketing (SEM)

Also Known As Pay-Per-Click (PPC) Marketing

So, what’s with all the acronyms? Search Engine Marketing (SEM) is commonly known as pay per click (PPC) marketing because, as an advertiser, you only pay the search engine when your ad is actually clicked. Unlike traditional television, radio, or print media, where you pay regardless of how effective an ad is, with SEM/PPC you only pay for performance.

Few internet marketing tactics deliver as strong a return on investment as a well executed SEM campaign. Increasingly, the first stop your customers and prospects make to find information about businesses like yours is usually a search engine such as Google, Yahoo, or Bing. Our goal is to ensure that your prospective customers see your business on the 1st page of their search results.

Google AdWords & Yahoo Search Marketing

Advertising programs like Google AdWords and Yahoo Search Marketing allow us to have your appear above or next to the natural (non-paid (yellow)) results of a search. With these two programs alone we can reach nearly 90% of all search engine users in the world. We can drive traffic to your site within a matter of hours after launching the campaign. We can…

• Build your keyword list, configure your ad campaigns, and create engaging ads
• Track the results, test and retest, to improve return on investment
• Duplicate successful campaigns on “second-tier” search engines for even more traffic

So, How is this Different from Search Engine Optimization (SEO)

Through SEO we modify and promote your company’s website to ensure that it ranks highly in search results “naturally” (aka: “organically”) when a term related to your business is searched. You don’t pay when people click on your natural listings. Top rankings take more time to obtain compared to a PPC campaign, but the return on investment can be tremendous. SEM and SEO together can be a powerful combination. [more about SEO...]

To help you visualize the results of a successful SEM campaign, check out the image below. The listings highlighted in green represent paid listings which can be purchased through using Google’s AdWords program, in this case); the listings in yellow can be obtained through SEO.

Tell Us What You Need…

We bring deep search engine marketing experience to your project, and can work with your business to determine the best marketing mix and strategy for you. Tell us what you need…